I'm sure friend-of-the-letter Daniel Giacopelli would be happy to hear that, having launched it at Monocle!
And thank you, I think capital B brands are compelled to do everything at scale, which makes them less interesting to talk about - to me, at least - because they're so risk-averse in their storytelling strategies. And it feels great to highlight lowercase b brands, anyway.
Your brand examples are always so enticing. I think Monocle’s Entrepreneurs podcast was one of the first I subscribed to!
I'm sure friend-of-the-letter Daniel Giacopelli would be happy to hear that, having launched it at Monocle!
And thank you, I think capital B brands are compelled to do everything at scale, which makes them less interesting to talk about - to me, at least - because they're so risk-averse in their storytelling strategies. And it feels great to highlight lowercase b brands, anyway.
Well said … storytelling is most exciting when it’s not constrained. [bravo and thank you, Daniel!]