BRAND NEW STORY is a weekly-ish letter that highlights smart strategies in positioning and storytelling across a wide swath of the brand universe. It’s penned by me, Andreas Tzortzis (or, simply, Dre), and draws on insights from my career at Red Bull, Apple, and in my own brand consultancy Hella.
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I run a consultancy that helps companies launch or redefine their narratives in the marketplace. Part of that work is unearthing interesting strategies and stories told by brands & humans, which is why I write Brand New Story a few times a month.